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***Scroll to the bottom to learn more about Beautycounter and their mission.
Skincare Regimens + Collections
Featuring our plant-derived Retinatural Complex, this collection is designed to visibly firm, brighten, and plump the skin. Welcome to the new age of aging well.
Our Countermatch Collection is formulated to match the natural structure of the skin and deliver long-lasting moisture—for an everyday glow.
Countercontrol is designed to treat oily and blemish-prone skin—without irritation. Powered by our signature SkinBalance Complex with wintergreen and rosebay willow, this collection mattifies the complexion, clears breakouts, and balances skin.
Skin Care That Cares
Keep your skin hydrated and nourished with our skin care collections featuring a full range of clean and safer products: cleansers, toners, treatment products, moisturizers, masks, facial oils and serums, eye cream, lip care, and mineral sunscreen. Our innovative formulas address aging skin, oily skin, dry skin, dull skin, discoloration, breakouts, blemishes, acne, wrinkles, fine lines, and enlarged pores. Looking for cleaner cosmetics too? Check out our full line of makeup.
-Counter+ Charcoal Facial Mask
Ten minutes to a purified complexion: this nutrient-rich kaolin clay mask with activated charcoal purifies and balances, absorbing excess oil and drawing out impurities. Salicylic and lactic acids aid in a gentle exfoliation, giving skin a smooth, polished look with a minimized appearance of pores. Perfect for those concerned with congestion and oily skin. (Tip: it can also be used as a spot treatment.)
-Reflect Effect AHA Smoothing Facial Mask
Bare it all with this powerhouse exfoliating facial mask, designed to transform dull, tired skin in just 10 minutes. The bouncy gel formula is supercharged with a unique blend of chemical and physical exfoliants, like AHA glycolic acid and bamboo particles. Plus, hydration-boosting saccharide isomerate soothes skin for an ultra-soft complexion. Use it up to twice a week for effective results, and get ready to show some skin.
An essential addition to every skin-care routine, face masks are a great way to give your skin an extra dose of treatment benefits.
-Countersun Mineral Sunscreen Lotion
The safer sun protection you’ve been waiting for.
Guard against the sun’s damaging rays with this water-resistant sunscreen lotion. Formulated with non-nano zinc and California Poppy, this physical SPF 30 formulation provides an effective shield from UVA and UVB, while being gentle and pleasant feeling on the skin. Smooth, nourishing formula blends evenly onto skin with limited white residue.
-Countersun Daily Sheer Defense for Face
Guard against the sun’s damaging rays with this daily SPF 25 facial sunscreen, formulated with non-nano zinc oxide. This lightweight lotion provides protection from UVA, UVB, and HEV blue light rays while leaving no chalky white cast. Antioxidants help protect skin from pollution, while chicory root extract supports skin’s moisture barrier to lock in hydration.
Serums + Treatments
-All Bright C Serum
Brighten up with this game-changing serum. This ultra-potent 10% blend of two forms of vitamin C, turmeric, and camu camu instantly brightens skin and helps even skin tone. The antioxidant-rich formula also helps defend skin from the damaging effects of environmental stressors, revealing a more youthful-looking complexion.
-Counter+ Overnight Resurfacing Peel
Goodnight, dullness. Good morning, glow. Featuring a proprietary multi-acid complex, this leave-on AHA/BHA peel improves skin texture and boosts clarity without irritation or over-drying. With glycolic, malic, and botanically derived lactic acid, the formula clears away dull surface cells, while arginine and essential fatty acids help soothe to reveal a brighter, healthier looking, renewed complexion.
Facial Oils & Serums
Our facial oils and serums deliver a concentrated dose of ingredients right where your skin needs it the most—and Beautycounter is committed to making ours clean and safer without compromising performance. All skin types—including normal skin, dry skin, combination skin, and oily skin—can benefit from facial oils and serums. We recommend applying facial serums after cleansing, in the morning and at night, on the face, neck, and chest.
-Skin Twin Featherweight Foundation
Breathable, buildable coverage with hyaluronic acid to visibly plump the skin. It’s your match made in makeup. With 27 buildable shades, this weightless, long wearing, natural-looking foundation feels like a second skin. Our skin-loving formula delivers all-day hydration while hyaluronic acid helps retain essential moisture for a visibly plump, even appearance from first use—and smoother, healthier-looking skin with each application. Plus, this product is also formulated with responsibly sourced palm. Need help finding your shade? I am here to help!
-Skin Twin Creamy Concealer
Meet the clean concealer for show stopping skin—an award-winning formula with 20 shades of lightweight, silky-smooth coverage. Oh-so creamy and buildable, Skin Twin Creamy Concealer is a longwearing product that works double time to deliver seamless coverage, and improved skin with time. It immediately diffuses imperfections and reduces signs of fatigue for a brighter-looking complexion, while powerhouse ingredients like knotgrass extract help improve the look of skin over time for a firmer, smoother appearance. Plus, this product is formulated with responsibly sourced palm. Need help finding your shade? I am here to help!
Beauty should do no harm. Our collection of safer makeup is game-changing, and features foundation, cream blush, cream eyeshadow, tinted moisturizer, concealer, mascara, brow gel, lipstick, lip gloss, makeup remover, makeup brushes, special edition holiday sets and more. If you’re into skincare, we also have a complete collection of innovative products that treat, hydrate and nourish.
Makeup should be good for you—in every way. We create safer, high-performing products without harmful or questionable ingredients, so you can feel confident in your daily routine. What we mean by clean: over 1,800 questionable ingredients are never used in our formulations. Visit The Never List™️ for a glimpse at the harmful and questionable ingredients we prohibit from use in our products. We always choose the best ingredients that meet our industry-leading safety standards.
A NOTE FROM OUR FOUNDER – MRS. GREGG RENFREW
In 2011, I learned that the US only bans 30 ingredients from personal-care products. (For context, the EU bans 1,400.) I’d never considered that the products I used on myself and my kids might not be safe. So I started Beautycounter and set out to transform the beauty industry by creating clean, high-performing skin care and makeup—while fighting to change the laws that control what can and cannot be used in products, so that everyone has access to safer beauty. By shopping with us, you’re not only making a healthier choice for yourself and your loved ones, you’re helping us change beauty forever.
Our Clean Promise: Over 1,800 questionable ingredients are never used in our Beautycounter formulations.
No Secrets Added
At Beautycounter we create safer, high-performing skin care and clean beauty without harmful or questionable ingredients, so you can feel confident in your daily routine. What we mean by clean: over 1,800 questionable ingredients are never used in our formulations. Visit The Never List™️ for a glimpse at the harmful and questionable ingredients we prohibit from use in our products. We always choose the best ingredients that meet our industry-leading safety standards.